System and method for updating a search results page in response to a user map interaction

ABSTRACT

The present invention is directed towards systems and methods for updating a search results page in response to user interaction with a map resource. The method of the present invention comprises receiving a first search results page in response to a search query comprising at least a first map resource. The method monitors a change in position of a map resource in response to a user interaction and calculates a location corresponding to a map position. The method then re-executes at least one search query based upon said calculated location and displays a second search results page comprising a plurality of updated search results.

COPYRIGHT NOTICE

A portion of the disclosure of this patent document contains material, which is subject to copyright protection. The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent files or records, but otherwise reserves all copyright rights whatsoever.

FIELD OF INVENTION

The invention disclosed herein relates generally to updating a user search query based on user interaction with a map resource. More specifically, the present invention is directed towards systems and methods for dynamically updating a search engine results page based on the interaction of a user with a map resource by parsing the current query string and replacing a location string with a newly selected location string.

BACKGROUND OF THE INVENTION

The widespread popularity of asynchronous JavaScript and XML (“AJAX”) enabled web applications has spawned numerous techniques for enhancing the user experience, primarily through interactivity and performance gains inherent in the technology. The use of AJAX and map technology has been a highly utilized example of the technology. A user interface that is quick and allows dragging of the map allows developers to incorporate existing data (such as business listings, directions, etc) onto the AJAX platform with a substantial increase in user-friendliness and load times.

The inclusion of AJAX map widgets onto federated search result pages has added another layer of depth to existing federated result search pages, allowing users to see the search results on the map. The prior art techniques, however, lack the ability to use the map as a search device. In other words, a user must re-enter searches, causing a redraw of the map he or she is looking at. For example, a user may search for restaurants in New York City and be presented with a plurality of matches shown on a map resource. If the user wishes to search, for example, for restaurants in Brooklyn, the user must enter a search query such as “restaurants in Brooklyn, N.Y.” and re-execute a query. Upon re-execution of the query, the map is redrawn.

Other mapping systems known in the art allow for use of a map in constructing searches, but have significant drawbacks. Using such system, a user may conduct a search for pizza restaurants in a given geographic location, which generates an overlay on the map with an indication of the locations of the relevant businesses. When the user moves the map to view a subsequent geographic location, the user's interaction with the map must be suspended to select a control to reinitiate the search using the latitude and longitude of the subsequent geographic location. Furthermore, by relying solely on longitude and latitude in conducting a subsequent search at the subsequent geographic location, the subsequent search is limited to data sources that comprise longitude and latitude information, thereby excluding other, relevant data sources over which to conduct the subsequent search.

This re-execution breaks the flow of interaction with the map resource and introduces a noticeable lag in program execution time. Thus, there is a need in the art for a system and method for dynamically updating a plurality of search results on a map resource in response to user interaction with the map resource.

SUMMARY OF THE INVENTION

The present invention is directed towards systems and methods for updating a search results page in response to user interaction with a map resource. The method of the present invention comprises receiving a first search results page in response to a search query (in one embodiment, a search query comprises search content and a location) comprising at least a first map resource. In one embodiment, a search results page comprises a federated search page comprising a plurality of search results from a plurality of search databases. In an alternative embodiment, a first map resource comprises a graphical map comprising a plurality of search result location markers.

The method monitors a change in position of a map resource in response to user interaction and calculates a location corresponding to a map position. In one embodiment, calculating a location comprises translating a latitude, longitude and zoom factor to an address. In an alternative embodiment, the method further comprises transmitting said calculated map position to a first search results page. The method then re-executes at least one search query based upon said calculated location. In a first embodiment, re-executing at least one search query comprises parsing said search query to extract search content and updating a location with said calculated location. Additionally, alternative embodiments exist wherein re-executing at least one search query is performed asynchronously.

The method then displays a second search results page comprising a plurality of updated search results. In one embodiment, displaying a second search results page comprises displaying an updated graphical map comprising a second plurality of search result location markers. In an alternative embodiment, displaying a second search results page comprises displaying a plurality of updated federated search widgets.

The present invention is further directed towards a system for updating a search results page in response to user interaction with a map resource. The system of the present invention comprises a client device coupled to a network operative to receive a first search results page in response to a search query (in one embodiment, a search query comprises search content and a location) comprising at least a first map resource.

The map resource is operative to monitor a change in position of a map resource in response to a user interaction; a map resource may comprise a graphical map comprising a plurality of search result location markers. In one embodiment, calculating a location comprises translating a latitude, longitude and zoom factor to an address. In one embodiment, a search results page comprises a federated search page comprising a plurality of search results from a plurality of search databases.

The system further comprises a content provider coupled to said network comprising a reverse geocoder operative to calculate a location corresponding to a map position and transmit said location to said client device. In one embodiment, calculating a location comprises translating a latitude, longitude and zoom factor to an address. The client device may further be operative to re-execute at least one search query based upon said calculated location. In one embodiment, re-executing at least one search query comprises parsing said search query to extract search content and updating a location with said calculated location. Additionally, re-executing at least one search query may be performed asynchronously.

The client device then displays a second search results page comprising a plurality of updated search results. In a first embodiment, displaying a second search results page comprises displaying an updated graphical map comprising a second plurality of search result location markers. In an alternative embodiment, displaying a second search results page comprises displaying a plurality of updated federated search widgets.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention is illustrated in the figures of the accompanying drawings which are meant to be exemplary and not limiting, in which like references are intended to refer to like or corresponding parts, and in which:

FIG. 1 presents a block diagram illustrating a system for updating a user search query on the basis of user interaction with a map resource according to one embodiment of the present invention;

FIG. 2 presents a flow diagram illustrating a method for displaying a search results page and transmitting a change in map position in response to user interaction according to one embodiment of the present invention;

FIG. 3 presents a flow diagram illustrating a method for updating a search results page in response to a user map interaction according to one embodiment of the present invention; and

FIGS. 4 through 6 present screen diagrams illustrating user interfaces for presenting updates to a user search query on the basis of user interaction with a map resource according to one embodiment of the present invention.

DETAILED DESCRIPTION OF THE EMBODIMENTS

In the following description, reference is made to the accompanying drawings that form a part hereof, and in which is shown by way of illustration specific embodiments in which the invention may be practiced. It is to be understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.

In the following description, reference is made to the accompanying drawings that form a part hereof, and in which is shown by way of illustration specific embodiments in which the invention may be practiced. It is to be understood that other embodiments may be utilized and structural changes may be made without departing from the scope of the present invention.

FIG. 1 presents a block diagram illustrating a system for updating a user search query based on user interaction with a map resource. According to the embodiment illustrated in FIG. 1, one or more client devices 102-106 are communicatively coupled to a network 108, which may include a connection to one or more local and wide area networks, such as the Internet. According to one embodiment of the invention, a given client device 102-106 is general-purpose personal computer comprising a processor, transient and persistent storage devices, input/output subsystem and bus to provide a communications path between components comprising the general-purpose personal computer. For example, a 3.5 GHz Pentium 4 personal computer with 512 MB of RAM, 40 GB of hard drive storage space and an Ethernet interface to a network. Other client devices are considered to fall within the scope of the present invention including, but not limited to, hand held devices, set top terminals, mobile handsets, PDAs, etc.

A given client device 102-106 may be in communication with a content provider 112 that hosts one or more content items. The content provider 112 may maintain one or more content servers 114, a given content server 114 hosting one or more web pages. The content provider 112 may also comprise a repository for the storage and transmission of one or more content items in response to a request from a client device 102-106. For example, the content provider 112 may comprise a web site that includes a content server 114 (e.g., Apache™, Internet Information Server™, etc.) and a plurality of search databases 116, said content server 114 operable to generate a web page in response to a user query submitted by a client device 102-106. The content provider 112 may further maintain program code that, when executed by the content provider 112, is operative to dynamically generate one or more content items.

A given client device 102-106 in communication with the content provider 112 requests a content item that a content server 114 maintains at the content provider 112. Typically, the content server 114 maintains dynamic information at the content provider 112 for delivery to a client device 102-106. For example, where the content server 114 is using the content provider 112 to host one or more web pages, the content provider 112 may provide the HTML or page markup to a given client 102-106, which the content provider 112 may generate dynamically on the basis of program or scripting code that the content server 114 maintains at the content provider 112, e.g., Active Sever Page or Java Server Page code.

According to the illustrated embodiment, a content server 114 generates a federated search results page in response to a user query received from client devices 102-106. Content server 114 generates a federated search results page by querying a plurality of search databases 116 utilizing a received query from a plurality of client devices 102-106. For example, search databases 116 may comprise a plurality of databases including, but not limited to, a standard webpage database, an image database and a video database. Although illustrated as a plurality of databases present within a single content provider 112, in alternative embodiments search databases 116 may be located on alternative content providers coupled to a network 108. Additionally, content server 114 may also query third party databases to provided external content as well as internal content retrieved from search databases 116. The content server 114 generates a federated search page by combining the retrieved results into a single HTML page. According to one embodiment, an HTML page may comprise a plurality of “widgets” containing the received search results.

In addition to retrieving data from the search databases 116, content server 114 communicates a map request to map server 118, which in turn fetches graphical map data from map database 120. In one embodiment, a query for map data may result from a user query having the form “restaurants in New York, N.Y.”, “restaurants” comprising the search content and “New York, N.Y.” comprising the location. The content server 114 parses the received query and extracts a location from the query, if present. In one embodiment, a content server 114 may simply search a query to find specific words, such as the word “in”, and split a query into two components as previously illustrated. In an alternative embodiment, content server 114 may attempt to locate a location string matching at least one regular expression pattern.

Content server 114 extracts the location, if present, from a user query, generates and sends a request to a map server 118. According to the illustrated embodiment, map server 118 is resident on the same content provider 112 as the content server 114, thus a request may simply be calling an additional server-side program to generate map data. In an alternative embodiment, map server 118 may be present on a third-party server, thus content server 114 may generate an HTTP request to transmit the location data to the map server 114 and may receive the data via an HTTP response.

In a third embodiment, a content server 114 may transmit a place holder containing instructions instructing the client device to fetch the map data after a federated search results page has been load. In this embodiment, a content server 114 may send a plurality of HTML and JavaScript commands to a client device 102-106. The JavaScript code may instruct a client device 102-106 to communicate a request for map data to a map server 118. As previously described, map server 118 and map database 120 may be present on either a content provider 112 or a third-party provider 110.

A user may interact with a map element provided in the federated search results page, an interaction including, but not limited to, a re-centering of the map element. For example, a user may enter a search for “restaurants in Sydney” and a plurality of federated search results may be shown as well as a map of Sydney with search results marked on the map. A user may then move the focus of the map to a second city, such as “Dover Heights” and select to search the focused area (Dover Heights) for the same criterion (“restaurants”).

According to the illustrated embodiment, when a user selects to re-execute the search at a different position, a search page generates a request containing the latitude and longitude of the focused position. In an alternative embodiment, a zoom level may be transmitted as well. Content server 114 receives the position data via an HTTP header parameter and transmits the position to reverse geocoder 122.

Reverse geocoder 122 receives position data (such as a latitude, longitude and zoom level) and translates the position data into a location (for example, a position of 40°43′″N 74°00′″W may be translated to “New York, N.Y.”). According to one embodiment, a reverse geocoder 122 may submit a request to a third party geocoding service, such as “Where on Earth?”, to translate position to location.

The reverse geocoder 122 then returns the location corresponding to a submitted position to content server 114. The content server 114 then returns the location to the client devices 102 to 106. In one embodiment, a content server 114 may send the location data to the client devices 102 to 106, wherein the client devices 102 to 106 utilize the location data to asynchronously update the federated search modules on the federated search page. In addition to updating the search modules, the map element is updated to reflect the search results for the new location. For example, a map original displaying results for the query “restaurants in Sydney” may now display results for a query “restaurants in Dover Heights, NSW, Australia”.

FIG. 2 presents a flow diagram illustrating a method for displaying a search results page and transmitting a change in map position in response to user interaction. As illustrated, the method 200 receives a search query, step 202. A search query may comprise an HTTP request containing a character string entered by a user into an HTML form element on search engine page.

The method 200 executes the search query, generating a plurality of search results, step 204. In one embodiment, executing a search query may comprise performing a federated search across a plurality of separate databases. For example, a query entered by a user may be simultaneously executed across a variety of databases including, but not limited to, a webpage database, an images database and a video database. In addition to executing a plurality of database searches, map data may be retrieved corresponding to the user query, step 206. In one embodiment, a user may enter a search query having the form of “restaurants in New York, N.Y.” where “restaurants” represents the search query and “New York, N.Y.” represents the location the user wishes to limit the search results to. In this embodiment, a location is extracted from the search query and map data is retrieved. The retrieved map data may comprise a graphical map of the requested location with a plurality of result markers superimposed on the map data. In an alternative embodiment, map data may be retrieved after a search results page has been returned to a client, as previously discussed.

The method 200 creates a search results page from the federated search results and the map data, step 208, and the search results page is transmitted and displayed on a user device, step 210. If a user does not interact with a map element, the results page displays as usual, step 212, unless a user navigates away from the search results page.

However, if a user interacts with a map element, a new map position is calculated, step 214. In one embodiment, a JavaScript function may monitor the user interaction with a map element and may update latitude, longitude and zoom level variables as the user re-centers the map. As a user moves around the map, the map position is stored, step 216. As previously mentioned, in accordance with one embodiment, storing a map position may comprise storing latitude, longitude and zoom level data within a variable resident on the search results page.

A search control is resident on the search results page that allows a user to submit the newly selected location, step 218. In response to selecting the search control, the method 200 may retrieve the stored position data, step 220. In one embodiment, retrieving a stored position variable may comprise retrieve the latitude, longitude and zoom level data from JavaScript variables. After the map position is retrieved, an HTTP request is formed and the map position is submitted to a remote server, step 222. In one embodiment, submitting a map position may comprise asynchronously submitting a map position seamlessly while the search results page remains unchanged.

FIG. 3 presents a flow diagram illustrating a method for updating a search results page in response to a user map interaction. The method 300 receives a map position, step 302. In one embodiment, a map position may comprise a latitude, longitude and zoom level.

The method 300 converts the map position to a location, such as an address, step 304. In one embodiment, a conversion from position to location may utilize a third party application, such as “Where on Earth?” or a similar service. For example, a position of 40°43′″N 74°00′″W may be submitted to a translation service wherein a translated value of “New York, N.Y.” may be returned as a corresponding location. The method 300 then returns the location value to the client, step 306. The location may be passed to the client as an asynchronous response to an asynchronous request. For example, an XMLHttpRequest API may be utilized to request the conversion of position to location in response to a user interaction with a map element.

The method 300 parses the original user query to determine the content of the user query, step 308. In one embodiment, JavaScript resident on a search results page retrieves the user query from the page itself. For example, the current user query may be extracted from the current URL of the page, or from a JavaScript variable present within the page. If no location was returned in step 306, the method 300 ends, step 316, and the currently displayed search results page is not updated.

If a location is returned to the client device, the search page queries are re-executed using the returned address, step 318, and the method 300 displays the updated content, step 320. According to one embodiment, re-executing the search page queries may comprise formulating a new query based on the existing parsed query and the newly received location parameter. For example, an original query of “restaurants in New York, N.Y.” may be parsed to extract the “restaurant” from the original query. Additionally, the method 300 utilizes the received location data (e.g., “Boston, Mass.”) to generate a new query string, for example “restaurants in Boston, Mass.”.

The requests for new content may comprise a plurality of asynchronous requests for content using the newly generated query. For example, a search page comprises a plurality of widgets containing federated search content. The search page may be operative to update a given widget with new content based on the generated query without refreshing the entire search results page.

FIG. 4 presents a screen diagram illustrating a federated search results page comprising a map resource. According the illustrated embodiment, a search results page 402 is provided in response to a user query 404.

A search results page 402 comprises a plurality of federated search widgets 406 containing search results corresponding to the received query 404. Federated search widgets 406 may be populated at the server prior to the transmission of the search results page 402, or may be populated after the search results page has been received via an asynchronous request for the search content.

In addition to the plurality of federated search widgets 406, a map resource 408 may be displayed on the search results page 402. A map resource 406 may comprise an AJAX resource that allows a user to drag and zoom a graphical map. Map resource 406 also comprises a plurality of “push pins” 410 indicating the location of search results returned in response to a user query 404. A map resource 408 may be coupled with a “Search Here” button 412. A “Search Here” button 412 is operative to allow a user to re-execute the current query 404 with a newly selected position as will be illustrated with respect to FIGS. 5-6.

FIG. 5 presents a screen diagram illustrating repositioning a map resource on a search results page. According to the illustrated embodiment, a user repositions a map resource 502 to be centered on a new location 504. In one embodiment a user may click and drag the graphical map to reposition the view of the map resource 502 to a desired location.

The map resource 502 monitors the position of the center of the map by monitoring the change in position of the mouse and the map resource 502. The position is represented as a set of coordinates including latitude, longitude and zoom factor. The position is stored within a local variable present on the search results page. In one embodiment, these position variables are stored within a client-side scripting language construct such as a JavaScript array.

In addition to monitoring the position of the map resource 502, a search results page may further be operative to display a centering guide 506. A centering guide 506 comprises a graphical element operative to inform a user where the center of the map resource 502 is located. In one embodiment, a centering guide 506 may be displayed in response to a user interaction, such as a mouseover of a “Search Here” link 508.

FIG. 6 presents a screen diagram illustrating a search results page provided in response to selecting a second location on a map resource. According to the illustrated embodiment, a second search results page 602 is displayed in response to an interaction with a map resource 606.

As illustrated, a user has moved the map resource 606 to center on the city of Rockdale. As previously described with respect to FIG. 5, a user may select a “Search Here” link 608 to update the search results page 602 with respect to the new location. In response to that selection, a new query 604 is executed (“restaurants in Rockdale, NSW, Australia”). As illustrated, the original query “restaurants in Sydney” has been replaced with a query containing a new location “Rockdale, NSW, Australia” as previously described with respect to FIGS. 2 and 3.

The newly executed query updates a plurality of elements on the search results page 602 including a plurality of map search results 610 and a plurality of federated search widgets 612. As can be seen from the illustrated embodiment of FIG. 6, a plurality of updated push pins 610 are superimposed on a map resource 606. The updated push pins 610 are retrieved in response to a plurality of updated query results generated from the new position. In addition to updating a map resource 606 a plurality of federated search widgets 612 are updated with new content retrieved in response to an updated query location.

FIGS. 1 through 6 are conceptual illustrations allowing for an explanation of the present invention. It should be understood that various aspects of the embodiments of the present invention could be implemented in hardware, firmware, software, or combinations thereof. In such embodiments, the various components and/or steps would be implemented in hardware, firmware, and/or software to perform the functions of the present invention. That is, the same piece of hardware, firmware, or module of software could perform one or more of the illustrated blocks (e.g., components or steps).

In software implementations, computer software (e.g., programs or other instructions) and/or data is stored on a machine readable medium as part of a computer program product, and is loaded into a computer system or other device or machine via a removable storage drive, hard drive, or communications interface. Computer programs (also called computer control logic or computer readable program code) are stored in a main and/or secondary memory, and executed by one or more processors (controllers, or the like) to cause the one or more processors to perform the functions of the invention as described herein. In this document, the terms “machine readable medium,” “computer program medium” and “computer usable medium” are used to generally refer to media such as a random access memory (RAM); a read only memory (ROM); a removable storage unit (e.g., a magnetic or optical disc, flash memory device, or the like); a hard disk; electronic, electromagnetic, optical, acoustical, or other form of propagated signals (e.g., carrier waves, infrared signals, digital signals, etc.); or the like.

Notably, the figures and examples above are not meant to limit the scope of the present invention to a single embodiment, as other embodiments are possible by way of interchange of some or all of the described or illustrated elements. Moreover, where certain elements of the present invention can be partially or fully implemented using known components, only those portions of such known components that are necessary for an understanding of the present invention are described, and detailed descriptions of other portions of such known components are omitted so as not to obscure the invention. In the present specification, an embodiment showing a singular component should not necessarily be limited to other embodiments including a plurality of the same component, and vice-versa, unless explicitly stated otherwise herein. Moreover, applicants do not intend for any term in the specification or claims to be ascribed an uncommon or special meaning unless explicitly set forth as such. Further, the present invention encompasses present and future known equivalents to the known components referred to herein by way of illustration.

The foregoing description of the specific embodiments so fully reveals the general nature of the invention that others can, by applying knowledge within the skill of the relevant art(s) (including the contents of the documents cited and incorporated by reference herein), readily modify and/or adapt for various applications such specific embodiments, without undue experimentation, without departing from the general concept of the present invention. Such adaptations and modifications are therefore intended to be within the meaning and range of equivalents of the disclosed embodiments, based on the teaching and guidance presented herein. It is to be understood that the phraseology or terminology herein is for the purpose of description and not of limitation, such that the terminology or phraseology of the present specification is to be interpreted by the skilled artisan in light of the teachings and guidance presented herein, in combination with the knowledge of one skilled in the relevant art(s).

While various embodiments of the present invention have been described above, it should be understood that they have been presented by way of example, and not limitation. It would be apparent to one skilled in the relevant art(s) that various changes in form and detail could be made therein without departing from the spirit and scope of the invention. Thus, the present invention should not be limited by any of the above-described exemplary embodiments, but should be defined only in accordance with the following claims and their equivalents. 

1. A method for updating a search results page in response to user interaction with a map resource, the method comprising: receiving a first search results page in response to a search query comprising a first map resource and one or more first search results related to a first location on the map resource; monitoring a change in position of the map resource in response to a user interaction; calculating a second location corresponding to the change in position; executing a second search query on the basis of the second location; and displaying a second search results page comprising the map resource and one or more second search results related to the second location on the map resource.
 2. The method of claim 1 comprising displaying the first map resource with a first location on the basis of a location in the search query.
 3. The method of claim 1 wherein displaying the first search results page comprises displaying a federated search results page comprising a plurality of search results from a plurality of search databases.
 4. The method of claim 1 wherein calculating the second location comprises translating a latitude, longitude and zoom factor to an address.
 5. The method of claim 1 wherein receiving comprises displaying a graphical map and location markers corresponding to the one or more first search results.
 6. The method of claim 5 wherein displaying comprises displaying an updated graphical map and location markers corresponding to the one or more second search results.
 7. The method of claim 1 wherein displaying a second search results page comprises displaying a plurality of updated federated search widgets.
 8. The method of claim 1 comprising providing one or more search terms and a location.
 9. The method of claim 8 wherein executing comprises parsing the search query to extract search content and updating a location with said calculated location.
 10. The method of claim 1 wherein executing is performed asynchronously.
 11. A system for updating a search results page in response to user interaction with a map resource, the system comprising: a client device coupled to a network, the client device operative to receive a first search results page in response to a transmitting search query, the first search results page comprising a map resource and operative to monitor a change in position of the map resource in response to a user interaction; a content provider coupled to the network comprising a reverse geocoder operative to calculate a location corresponding to a map position and transmit the location to said client device, said content provider further operative to: execute at least one search query on the basis of the calculated location; and display a second search results page comprising the map resource and one or more second search results on the map resource that are related to the calculated location.
 12. The system of claim 11 wherein the first search results page and the second search results page comprise a federated search page comprising a plurality of search results from a plurality of search databases.
 13. The system of claim 11 wherein the reverse geocoder calculates a location through the translation of a latitude, longitude and zoom factor to an address.
 14. The system of claim 11 wherein the first map resource comprises a graphical map and location markers corresponding to one or more first search results.
 15. The system of claim 14 wherein the content provider is operative to transmit a second search results page comprises displaying an updated graphical map and location markers corresponding to the one or more search results.
 16. The method of claim 11 wherein the search query comprises one or more search terms and a location.
 17. The method of claim 11 wherein the search provider executing at least one search query asynchronously.
 18. Computer readable media comprising program code for execution by a programmable processor that instructs the processor to perform a method for updating a search results page in response to user interaction with a map resource, the method comprising: program code for receiving a first search results page in response to a search query comprising a first map resource and one or more first search results related to a first location on the map resource; program code for monitoring a change in position of the map resource in response to a user interaction; program code for calculating a second location corresponding to the change in position; program code for executing a second search query on the basis of the second location; and program code for displaying a second search results page comprising the map resource and one or more second search results related to the second location on the map resource.
 19. The computer readable media of claim 1 comprising program code for displaying the first map resource with a first location on the basis of a location in the search query.
 20. The computer readable media of claim 1 wherein the program code for displaying the first search results page comprises program code for displaying a federated search results page comprising a plurality of search results from a plurality of search databases.
 21. The computer readable media of claim 1 wherein the program code for calculating the second location comprises program code for translating a latitude, longitude and zoom factor to an address.
 22. The computer readable media of claim 1 wherein the program code for receiving comprises program code for displaying a graphical map and location markers corresponding to the one or more first search results.
 23. The computer readable media of claim 22 wherein the program code for displaying comprises program code for displaying an updated graphical map and location markers corresponding to the one or more second search results. 